ATLAS CONCORDE – Showroom Platform

This digital infrastructure, designed for Atlas Concorde's showrooms, enhances the customer experience with a context-aware indoor positioning system. It personalizes interactions before, during, and after visits, offering real-time product info on tablets and large displays, building wishlists, and creating tailored digital catalogues. The system integrates data into CRM for optimized engagements, enhancing long-term client relationships. The platform's "phygital" experience allows clients to interact with products in a materials library, using a Surface Library to view and arrange wishlist items. Beacon technology maps customer preferences, feeding them into Salesforce CRM. This integration manages Atlas Concorde's digital services, boosting the brand's image through coordinated digital-physical assets within the showroom.